Welcome to marketingdata.app.
Here, you will find data science tools that help marketing professionals make smarter, data-driven decisions without needing advanced technical skills.
The free tools cover critical marketing needs from pricing optimisation to customer segmentation, giving you powerful insights without requiring technical expertise or expensive specialised software.
Blog posts
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How to implement marketing mix modelling (using Facebook’s Robyn)
If you’re a marketing manager trying to figure out which channels actually drive sales, you’re not alone. I’ve been there – staring at spreadsheets, wondering if that…
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Customer Segmentation 101: from basic demographics to advanced behavioural clustering
Too many marketers just rely on basic demographic segments: But these simplistic models miss crucial differences in behaviour and preferences. Two 35-year-old women from Melbourne may have…
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Don’t skip data cleaning
Dirty data accumulates and leads to costly mistakes. Yet most marketers rush through data hygiene processes or skip it entirely. Here’s how to quickly clean your marketing…
FAQs
Is my data safe when using these tools?
Yes! All calculations run locally in your browser. Your data never leaves your computer, providing complete privacy and security for your sensitive marketing information.
How accurate are the predictions and calculations?
The models use standard statistical models and machine learning algorithms. No prediction is 100% accurate, but they provide reliable insights based on your data to guide better decision making.
Do I need coding skills to use these tools?
No coding skills required. Our tools are designed with marketers in mind – powerful enough for data scientists but accessible to anyone with marketing expertise.
Can I export my results?
Yes, most tools include export functionality that allows you to download your results as CSV files or charts for use in presentations and reports.
What marketing tools do you offer?
We currently offer five powerful data science tools built specifically for marketers:
- Price Elasticity Calculator: Determine optimal pricing strategies to maximize revenue and profit
- Customer Segmentation Tool: Identify distinct customer groups to tailor your marketing efforts
- Churn Risk Prediction: Identify customers at risk of leaving before it happens
- A/B Test Calculator: Verify if your test results are statistically significant
- Budget Allocation Optimizer: Distribute your marketing budget for maximum ROI
Each tool is built with marketers in mind – powerful enough for data scientists but accessible to anyone with marketing expertise. No coding knowledge required.