MarketingData.App

Marketing Attribution: know what really drives your sales

The Marketing Attribution Tool provides a valuable solution to one of the most difficult challenges in digital marketing: understanding which marketing channels truly drive conversions and revenue.

Marketing Attribution Tool

Upload Google Analytics Data

Upload your Google Analytics customer journey data as a CSV file. The file should include client_id, timestamp, channel, source, medium, campaign, and conversion_value columns.

Data Format Example:

client_id, timestamp, channel, source, medium, campaign, conversion_value
1234567, 2023-04-15T12:34:56, organic_search, google, organic, none, 0
1234567, 2023-04-16T14:22:10, email, newsletter, email, april_promo, 0
1234567, 2023-04-18T09:11:23, direct, direct, none, none, 125

No data available. Please upload a file first.

How This Tool Makes Your Life Easier

Our WordPress Attribution Tool fixes these problems by:

  1. Tracking Complete Journeys: It sees the whole path from first visit to purchase using your Google Analytics data
  2. Showing Different Perspectives: Want to know which channels start conversations? Or which ones close deals? The tool shows you various ways to look at your data:
    • First Touch: Who created awareness
    • Last Touch: Who closed the sale
    • Linear: Equal credit across touchpoints
    • Time Decay: More credit for recent touches
    • U-Shaped: Highlights both discovery and decision points
  3. Making Sense of Data: Charts and tables that actually make sense, without needing a data science degree
  4. Giving You Next Steps: Beyond raw data, you get clear suggestions on what to do next

Real Results You’ll See

With this tool, you can:

  • Put your money where it works best
  • Plan smarter campaigns based on how channels work together
  • Show your boss why that content marketing budget matters
  • Get more from every marketing dollar you spend

Why It Works So Well

The tool handles the technical heavy lifting:

  • Processes thousands of customer journeys without breaking a sweat
  • Plugs right into WordPress
  • Doesn’t require coding skills
  • Works perfectly with GA4 data

By using this tool, you’ll finally see the complete picture of your marketing performance. No more guesswork, just clearer decisions and better results.