Category: Guides
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Coding for marketing data analysis: why I use Python
I’ve been working in Marketing and Data, but don’t have a coding background. Recently I started studying programming languages for marketing use. Here’s a comparison of the top coding language options and why Python has become the industry standard. Top programming languages for data analysis 1. R: The statistical powerhouse History: Created in 1993 at…
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Statistics for Marketing Analysts: Making Sense of Your Data
Ever stared at a spreadsheet full of campaign data and felt completely lost? You’re not alone. Many marketers feel overwhelmed when it comes to analysing numbers. But here’s the good news—you don’t need a maths degree to make smart, data-driven decisions. Let’s walk through the statistics concepts that will actually help you in your marketing…