Category: Guides
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How to implement marketing mix modelling (using Facebook’s Robyn)
If you’re a marketing manager trying to figure out which channels actually drive sales, you’re not alone. I’ve been there – staring at spreadsheets, wondering if that Facebook campaign really worked or if sales just went up because it was Black Friday. That’s where Marketing Mix Modelling (MMM) comes in, and today I’ll show you…
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Coding for marketing data analysis: why I use Python
I’ve been working in Marketing and Data, but don’t have a coding background. Recently I started studying programming languages for marketing use. Here’s a comparison of the top coding language options and why Python has become the industry standard. Top programming languages for data analysis 1. R: The statistical powerhouse History: Created in 1993 at…
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Statistics for Marketing Analysts: Making Sense of Your Data
Ever stared at a spreadsheet full of campaign data and felt completely lost? You’re not alone. Many marketers feel overwhelmed when it comes to analysing numbers. But here’s the good news—you don’t need a maths degree to make smart, data-driven decisions. Let’s walk through the statistics concepts that will actually help you in your marketing…
