Category: Uncategorised
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I combined personality data with AI prompts to navigate my marketing career – here’s what worked
I started collecting personality data about myself, then used AI to generate personalised advice for everything from career moves to daily workplace interactions. The results have been very helpful. The personality data I collected After a bit research, I found these two: The Big Five test from bigfive-test.com. It’s free and gives you percentile scores.…
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Customer Segmentation 101: from basic demographics to advanced behavioural clustering
Too many marketers just rely on basic demographic segments: But these simplistic models miss crucial differences in behaviour and preferences. Two 35-year-old women from Melbourne may have completely different buying patterns and brand relationships. Modern segmentation combines multiple dimensions to create more accurate, actionable customer groups. Segmentation models compared 1. Demographic segmentation Approach: Groups customers…
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Don’t skip data cleaning
Dirty data accumulates and leads to costly mistakes. Yet most marketers rush through data hygiene processes or skip it entirely. Here’s how to quickly clean your marketing data for more accurate analysis and better decisions. The real cost of dirty data Unclean data isn’t just an inconvenience—it’s expensive: IBM estimates bad data costs US businesses…
