Category: Uncategorised
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Customer Segmentation 101: from basic demographics to advanced behavioural clustering
Too many marketers just rely on basic demographic segments: But these simplistic models miss crucial differences in behaviour and preferences. Two 35-year-old women from Melbourne may have completely different buying patterns and brand relationships. Modern segmentation combines multiple dimensions to create more accurate, actionable customer groups. Segmentation models compared 1. Demographic segmentation Approach: Groups customers…
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Don’t skip data cleaning
Dirty data accumulates and leads to costly mistakes. Yet most marketers rush through data hygiene processes or skip it entirely. Here’s how to quickly clean your marketing data for more accurate analysis and better decisions. The real cost of dirty data Unclean data isn’t just an inconvenience—it’s expensive: IBM estimates bad data costs US businesses…
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A/B Testing 101: how to design experiments that actually deliver insights
A properly designed A/B test has these essential elements: Without these elements, your test results may lead to incorrect conclusions and costly mistakes. Common A/B testing mistakes 1. Testing too many variables at once The problem: When you change multiple elements simultaneously, you can’t identify which change caused the effect. The solution: Test one variable…
